I don't believe in luck

A butterfly rests on vibrant purple flowers.

Hello love,

I'm a caterpillar today.

Yesterday, I thought I was a butterfly.

I spent all day contemplating the sky and planning a beautiful choreography.

But then at night, my Impostor syndrome hit me.

It does that sometimes, especially when I dream big. It shouts at me. Hey girl, you don't have wings.

I used to feel crushed for days.

I used to let Mr. Impostor tell me that every good thing I've ever accomplished, every new client that has trusted me, every enthusiastic testimonial or feedback I ever got.... is just sheer luck.

See, I don't believe in sheer luck anymore.

Because true luck is when opportunities meet preparation.

No matter what our dreams are, they can’t take flight without the groundwork.

And sometimes, good things come our way and we're not ready to make the most of them.

Like that time I was at a comics convention in Italy with my partner, and I met this artist guy who said he has a bunch of female friends who are business owners and would definitely benefit from working with me, did I have a website or something?

And I didn't.

In the same way, what would be the point of 300 new subscribers coming into your mailing list tomorrow if there's no effective welcome sequence telling them exactly how you help them and why?

So maybe I don't have wings, yet.

But I trust they’re growing. And I’ll keep preparing until I soar.

If you're also feeling like a caterpillar today, maybe it's time to prepare for the blue sky ahead? Here's how I can help you.

Power and light,

Jessica

P.S. Maybe I’m not Irish on my passport, but my DNA test says otherwise, so I’ll take it! Here’s to embracing the things we don’t always see coming. ☘️

currently working on...

an evergreen sales sequence for a client (in French), a full launch for another (in English), and creating my new website.

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need a sales page, a welcome sequence, or to repurpose your social media content into blog posts? I can do that for you, and many other things too. Discover what I can do for you + prices

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