so the website waits


Hello love,

You've got platforms that are easier to use like Squarespace, you've got AI to help you with copy, and you know what colors to use...

So why is your website project still waiting on your "to-do" list?

If you know it's a priority but it keeps being postponed to next week, next month, next year, you're like 95% of the highly sensitive people reading this email.

There's something deeply uncomfortable about having to put yourself (= your work, your approach, the particular way you hold space for people) into words. Into a headline. Into a paragraph that a stranger will read in thirty seconds and decide from.

How do you compress years of training, intuition, and lived experience into something that fits "above the fold"?

How do you write about transformation without sounding like everyone else who writes about transformation?

And underneath it all, the fears: What if I get it wrong? What if the website goes live and it doesn't feel like me? Or worse, it does, and people still don't respond?

So the website waits.

You tell yourself you'll do it when things are clearer. When you have more clients. When you know yourself better. When you feel more ready.


"I was stuck in place, restless and stressed. This thing that I could build was trapped in my head, in my body. Jessica took the invisible in my head and made it visible. You are a Magician." - M.V.


Here's what I notice, again and again: clarity doesn't come before the website. It comes through the process of building it.

When someone asks you the right questions and actually listens to the answers. When the words that have been circling your head for years finally land somewhere.

Even AI can't do this for you. Not well. Because it can only reflect back what you already know, it can't find the thing you don't yet have language for.

That's the work I do.

If you've been waiting to feel ready, this is the invitation.

Power and light,

Jessica

what she doing? πŸ‘€

I just created my portfolio on Notion, you can have a look at it right here.

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what people think of you is none of your business: listen here​

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Flow into Balance is almost here! Manage your time, energy and nervous system so your business feels like home.

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Helloo, I'm Jessica Tefenkgi Ruelle and I help sensitive entrepreneurs clarify their brand, write compelling copy, build a clear & pretty website that reflects their depth. With soul.

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600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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