If you take a moment to check in with your energy, the way you are currently running your business:
Do you find yourself to be rather pushing or flowing?
Are you being determined and strategic, or are you doing things as they come to you?
One is masculine, the other is feminine, and both are needed to reach our goals and to live harmoniously as we get there.
The difficult part, I find, is staying in balance.
For years, I ran my life and my business mostly with that masculine energy. Plan, action, structure, strength, go, go, go.
It's part of me, I can't deny it, and it helps me (and my clients!) tremendously to get a lot of things done. I wouldn't have accomplished any of my goals if it wasn't for this energy. Instead I'd be dreaming about it only.
This energy gives me power, it gives me direction, and it gives me a sense of control.
The problem here is the control part.
Especially if you have a brain that craves certainty, seeking control gets addictive.
So if I don't pay attention, I stay stuck in that way of functioning, and I forget the softer side of me.
The side that knows everything turns out as it should turn out, the side that welcomes life as it comes, that doesn't glorify productivity and instead always finds time to rest, to move gently, to feel. To be.
If I find tensions in my stomach and shoulders, that I'm sitting a bit too straight, or my jaws are a bit too tight. That I react a bit too harshly with my loved ones when they interrupt me... I remember to soften. That everything right now is enough, and I don't need to push more.
If I find that I'm heavy, sluggish and caught in the same loops of planning for a better way of living but never making it a reality... I remember to put myself into action, even a tiny bit to start with. That it's in my hands to create the life that I want, to work on the projects that animate me.
And maybe that’s the secret: not choosing one side over the other, but learning to listen.
To notice what’s really needed in this moment, whether it’s structure or softness, focus or flow.
When we do that, business doesn’t feel like a battle to win or a dream that slips away, but a rhythm we can actually live in.
That’s also the spirit behind the Soulful Content Calendar: giving you a framework strong enough to hold your vision, yet gentle enough to leave space for intuition, creativity, and rest.
Power and light,
Jessica
behind the scenes 🐝
Spring-cleaning my own biz: reworking my sequences & automations