just tell me what to do and I'll do it


Hello love,

"Just tell me what to do and I'll do it."

I've said this to partners, therapists, coaches... Prompted Google, my Human Design chart, and more recently ChatGPT. Always looking for answers, for reassurance, for a roadmap on how to make my dreams come true.

It's human to crave a blueprint, especially when we're walking in unknown territory.

We want safety. We want someone to hand us a map, point to the path, and say, "follow this, it works."

Sometimes, it helps.

A good framework offers rhythm, focus, and something solid to lean on when the ground still feels wobbly.

But at some point, the very structure that once gave us confidence can start to feel like a cage.

I learned everything on the go

How to write a good sales page, how to price your offers, how to find ideas for content, how to make an irresistible freebie, how to write a welcome sequence, how to launch with success, how to create passive income, how to rock at social media...

When I started, I was convinced that if I did exactly what I was taught, I would inevitably succeed.

I felt safe inside their rules, until...

My business started to feel like something foreign to me. Like I was performing a language that I hadn't really made mine. Like I had to become someone else to be able to run it. Or to fake it till I made it.

It shattered my self-trust, chipped away at my belief that I could turn my skills and passions into a source of income.

That's when I started turning away from the blueprints. Away from the roadmaps. And instead surrounded myself with genuine, creative, sensitive entrepreneurs who were succeeding while just being themselves.

That's when I learned: We have to stop borrowing other people's confidence. We have to build ours by listening to and trusting our own inner compass.

Stop searching for the next formula. For the next greatest strategy that will make you 6 figures in a year. Instead, ask yourself:

→ Where in my business have I been outsourcing my confidence?

→ What are the things that I crave to do differently?

Inside the Soulful Biz Club, we hold space for exactly this: gentle, strategic support that helps you hear your own wisdom above the noise.

Because what you truly need isn't yet another blueprint. You need a place that helps you hear yourself again.

If this resonates, come have a look. We'd love to welcome you!

Power and light,

Jessica

behind the scenes 👀

taking a homeschool break & preparing my end-of-year calendar!

work with me 🌸

Currently at capacity. Want my help in 2026? Take a look at my services.

latest on substack 🎧

building a business that aligns with your capacity - with Ruth Poundwhite. Read, listen & watch here!

coming up 👁️

the live workshop "Untangle Your Money Beliefs" is coming back in a few weeks! Check out the free audio course!

Helloo, I'm Jessica Tefenkgi Ruelle. I'm a coach, copywriter & content strategist for highly sensitives & introverts in business.

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113 Cherry St #92768, Seattle, WA 98104-2205
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