a softer path to planning


Hello love,

I'm writing this as I'm slowly recovering from a cold that took us over last week and dealing with pms.

I can hear the voice inside, conditioned by years of equating safety with productivity, urging me to start fresh, to start now.

I do not feel like jumping up and down with confettis, and I do not wish to push myself beyond my current capacity.

Don't get me wrong. I love planning. I'm a virgo rising after all, I'm a born organiser, and there is beauty in that energy of renewal. But there's also wisdom in knowing when not to run.

And this, my love, this is still winter.

The earth is still as nature whispers, and I feel it in my bones, this call inwards, still, this demand to be gentle, to review and root before blooming.

If you feel it too, I urge you to listen to this wisdom rather than to the pressure.

You are not a project. You are human, attuned, alive. And your business needs you to run it in a way that is sustainable for you.

I know it's not that easy, to stay connected to your inner seasons without giving in to the outer pressures to perform.

This is why I created my Flow Planner and the Cyclical Annual Planning Workshop.

  • The brand new digital Flow Planner helps you reflect and organize your year gently, aligning with your energy and cycles.
  • The practical Workshop (live on January 26) takes that reflection and turns it into rhythm: we’ll map your year step by step, with both structure and softness.

Both are designed to support you as you create a plan like a conversation, one that evolves and breathes with you.

I know you'll love them.

Power and light,

Jessica

what she doing? 👀

working on improving the SEO of my website, and on publishing my first blog post there.

offer highlight ✨

a full website that is beautiful, strategic and feels like you? yes! all in, at a very special price (for now). check it out here.

on substack 📰

an inbox that feels good: read the free article here.

coming up 🌸

Flow into Balance: a live masterclass about managing time, energy and your nervous system so your business can grow in a more sustainable rhythm.

Helloo, I'm Jessica Tefenkgi Ruelle and I help sensitive entrepreneurs clarify their brand, write compelling copy, build a clear & pretty website that reflects their depth. With soul.

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600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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