Before You're Seen Challenge

Find the words that hold.

Three weeks to build the spine of your brand story, before 2027 begins.

Free, in a small Telegram group, with a short video from me every Tuesday.

Starts Tuesday 1 December

Why the words keep falling short

You have probably tried to explain your work more than once. In a bio, on a homepage, in an email to your list, or to someone at a networking event who asked what you do.

Each time the words come out a little differently, and each time something feels slightly off, as if they describe the surface of your work and leave the reason behind it out.

That is what happens when there is no spine underneath.

A brand story gives your words something to stand on: why you do this work, who it is for and what only you bring to it.

With those three in place, your website, your offers and your next conversation all say the same true thing. Explaining your work stops feeling like a performance.

Over three weeks we build that spine, one piece at a time.

A short video from me each Tuesday, three prompts to answer, and a small group to think alongside.

Three clear steps

Week 1: Your brand story

You write the short story behind your work: what brought you to it, who it is for and why it matters to them, in words you would say out loud.

Week 2: Your people

You describe the one person you most want to be seen by, and the three things she needs to hear before she trusts you.

Week 3: Your difference

You find what only you bring to your work and put it into one clear sentence for your website, your emails and your conversations.

How it works

The challenge takes place entirely in a private Telegram group

Every Tuesday, starting 1 December, I post a short video in the group. It explains what to do that week, why it matters and how to do it well.

We explore together prompts from the Before You're Seen workbook, the ones that matter most for knowing what to say when you present your work.

Ask your questions in the group whenever they come up, and I will answer them there every week.

There are a few surprises along the way, including a draw each week for people who get the week's task done.

P.S.: You don't need to have the Before You're Seen workbook to participate.

Who is hosting

Hi! I'm Jessica. I help highly sensitive women and introverts be seen, trusted and booked without performing.

I run this challenge because I have seen how many talented highly sensitive women keep out of the spotlight until they can say clearly what their story is, what makes them stand out and why it matters to the people they want to reach.

Once that is clear, being seen feels a lot safer.